Evaluation of my Blog

After doing an honest evaluation of my blog I found that I pretty much did do all the assignments and all of them were produced on time. I enjoyed doing this assignment because it got me to become much more informed about the Old Navy company and more interested in their forms of communication to their audience.

Old Navy Visual Success

The Natalia's Sweater was a very successful item from Old Navy. Their commercial was very persuasive to their audience. They were just trying to get everyone prepared for the fall weather.

Visual Success old navy commercial - natalia sweater

YouTube - old navy commercial - natalia sweater

Visual Mistake "MID-TOWN FLASH" with The SuperModelquins

YouTube - "MID-TOWN FLASH" with The SuperModelquins

A Visual Mistake from Old Navy

Old Navy Commercial, "'MID-TOWN FLASH' with The SuperModelquins,"



Old Navy just wanted to add a little fun to their commercial with the mannequins and their sale on $15 dresses


The commercial takes place in a boutique store, where several mannequins are seen decorated with an assortment of clothing. "The Super Modelquins," as they are called, are primarily composed of four white females, and two black ones--a fully grown, alongside a much younger one. Just as a conversation ensues between the mannequins, on fashion-related subjects, a customer appears to yank the clothes off the body of the older black female mannequin, Michelle--rendering her naked. "Sweet!" a white male customer exclaims, as the hands of Michelle's husband are drawn over the white man's eyes, to protect her nakedness. The details are so graphic, that even a nearby dog puffs out a "ruff-ruff," in excitement. "Hey, man, keep your... eyes off my wife," the husband jokingly warns the white-male onlooker. "I can't; your fingers don't close," he retorts.
The climatic conclusion comes from Michelle, who seems to rebuff her husband's sensitivity, with the following: "Oh what, like you've never seen plastic before." This insulting parody, as I see it, is inappropriate, at best, and racist, at worst. The decision to use "Michelle," in light of the First Lady's booming popularity, might have single-handedly set up a trap, out of which Old Navy is unable to disentangle itself.

What kind of ad

Ad directed towards children.

Type of Ad, Who the audience is

The ad I will be doing is a poster from the Old Navy website.


It will be directed towards children.

A short message about a product

Old Navy Flip Flops!!!!!!

Old Navy flip flops come in very handy especially during the summer. They are strong and durable to with last any type or weather rain or sunshine. Yet they are only $1!!!!!!!...........Try our Old Navy Flip Flops TODAY!!!!!

Memo to Old Navy

To Whom It May Concern

My name is Sasha Nathaniel. As part of my Business Communication class we were required to write a memo to you thank you for something positive. So I just wanted to take the time to thank you very much for helping out the De la Garza family. The family who lost their home to a fire and lost everything you helped them out by giving them $800 dollars in gift cards. I am sure the family was very grateful for the help from such a prestigious organization such as yourself. They must have felt special knowing you took the time out to help them. It is great to know that Old Navy although very successful still gives back to its community.

Yours truly,
Sasha Nathaniel.

What type of visual presentation would best represent your company and why?

The visual presentation that would best represent my company Old Navy would probably be one of family nature. Because Old Navy is a family store they sell women, men, children, babies clothing and accessories. Plus they are reasonably good priced and good quality. So a visual presentation that caters to a family and suitable for all ages is one that Old Navy would have.

How has the visual evolution affected Old Navy

The visual evolution has affected Old Navy in various ways. The Gap Incorporation which includes Old Navy made a decision to move all merchandising. As evp of merchandising for Old Navy, Clark, 38, will continue reporting to president Jenny Ming and oversee merchandising for every aspect of Old Navy's business, including adult, kids, baby and accessories. She previously was svp for Old Navy Adult and Accessories.Clark has served in various senior merchant roles at both Gap and Old Navy since joining the company 11 years ago. As a key member of Old Navy's leadership team, she helped develop strategies for Old Navy's men's, women's maternity and Plus Size.

Analysis of the Old Navy Report

Old Navy Gives Back

Chapter 15- Completing Reports and Proposals

It was a great idea for Old Navy to get people more into the Halloween spirit. It was a success with over 4,000 parents and kids coming out. They were giving back to the community. Even though few troubles along the way they proved how much they cared about the community.

Report from Old Navy

http://www.ask.com/bar?q=reports+from+old+navy&page=2&qsrc=0&dm=all&ab=4&title=BizBash+%7C+Old+Navy+Brings+Pop-Up+Pumpkin+Patch+to+the+Meatpacking+...&u=http%3A%2F%2Fwww.bizbash.com%2Fnewyork%2Fcontent%2Feditorial%2F16950_old_navy_brings_pop-up_pumpkin_patch_to_the_meatpacking_district.php&sg=FRXjJGLtJdIN7yEdk%2BYyuWe4kF07dhmPy%2FLs6vVcAvU%3D&tsp=1257019913329


Old Navy Brings Pop-Up Pumpkin Patch to the Meatpacking District

For families not looking to load up the station wagon and head to the country for their Halloween pumpkins this year, Old Navy opened a pop-up pumpkin patch in the meatpacking district last Friday and Saturday. An estimated 4,000 parents and children dropped by the playful urban farm to pick and decorate their complimentary gourds.

Chapter 13- Planning Reports and Proposals

Date: 10/26/2009
To: Accountants of Old Navy Herald Square
From: Sasha Nathaniel, Head Accountant
Subject: Financial Statement

Below is the Income Reports for January of 2004,02005, 2006. There was a increase in revenue of $291 from 2004-2005. Although there was a increase from 2005-2006 of $109 it was not as high as 2004-2005. We will be holding our annual financial meeting discussing our losses on 11/1/2009.

Annual Income Statements
All amounts in millions of US Dollars
Year
Revenue Gross Profit Operating Income Total Net Income Diluted EPS (Net Income)
Jan 06
6,856.0
--
--
--
--
Jan 05
6,747.0
--
--
--
--
Jan 04
6,456.0
--
--
--
--

SC Johnson "A Family Company" text

Reference No. #014571421A
Mon, October 26, 2009 4:50:09 PM
From:
Sasha Nathaniel Add to Contacts
To:
consumerproducts@SCJ.com
Dear SC Johnson "A Family Company":
My name is Sasha Nathaniel. I am one of Professor Evans Business Communication students. I am apart of the group developing the case study and I am applying your response to what we are studying in class.
My semester project is a business blog and you are going to be apart of it. I am very pleased to know that you have contacted Professor Evans on 10/22/09 and I look forward to mutually satisfactory resolution.
I can be contacted at sasha.nathaniel@yahoo.com. Looking forward to hearing from you SC Johnson "A Family Company" soon. Have a great day.

Sasha Nathaniel

Chapter 5- Business Messages 2

GET IT NOW BEFORE YOU LOSE OUT ONT HIS GREAT OFFER!!

Chapter 5- Business Messages

SLIPPERS EXTRAVAGAZA!!!!

A MUST HAVE EVENT!!!

THIS WEEKEND ONLYYYYY!!!!!!!!

Strangers on a train (1951)

Persuasive Speaking

In reference to the movie strangers on a train by Alfred Hitchcock and my company Old Navy. In the movie Bruno persuaded a lot of people int he movie to believe what it is he was saying. Old Navy has many advertisements persuading you to buy their items with their sales and price of good quality clothing's. They have done a good job at it too which is why they are such a successful company today.

Progress on my Presentation Slide

Progression with the Presentation


I am presently finished my presentation. My company is Old Navy and I am doing a presentation on basically just giving the history and the different types of items that they sell in their stores.

Chapter 2- Communicating in Teams and Mastering Listening and Nonverbal Communcation Skills

Communicating in Teams and Mastering Listening and Nonverbal Communications Skills

In Old Navy Stores the employers are generally very friendly and understanding. They listen to exactly what you are looking for if you are looking for a specific item and they go out of their way to find what it is exactly you are looking for.

Chapter 11- Finding, Evaluating and Processing Information

Chapter 11 -Finding, Evaluating and Processing Information

http://news.moneycentral.msn.com/ticker/article.aspx?Feed=AP&Date=20090904&ID=10366277&Symbol=GPS.

According to the link above by MSN Money the Gap Inc store Old Navy is doing so well that they have raised the estimated sales percent. Although the sales have dropped for Gap Inc and its other branch Banana Republic and sales in Old Navy have increase hence them raising the sales percent for those stores. Although it is the sales of childrens items which has led to this increase in the sales percent.

Chapter 5- Writing Business Messages

SALE!!!!!!!!!!!!!!!!! SALE!!!!!!!!!!!! SALE!!!!!!!!!!!!! SALE!!!!!!!!!!!!!!SALE!!!!!!!!!!!!!! SALE!!!!!!!!!!!!!

FINAL SALE!!!!!!!!!!!!!!!!!!!!
FINAL SALE!!! 50% - 75% OFF ALLLL ITEMS LIMITED TIME ONLY!!!!!

SEPTEMBER 21ST - OCTOBER 5TH!!!!

















SALE!!!!!!!!!!!!!!!!! SALE!!!!!!!!!!!! SALE!!!!!!!!!!!!! SALE!!!!!!!!!!!!!!!!! SALE!!!!!!!!!!!!!! SALE!!!!!!!!!!!!!

Chapter 3 Communicating in a World of Diversity

Does Old Navy Communicate to a Diverse World?

Although it has been reported that designers fail to use black models or non white models because people will focus their attention on the model more than the product they are trying to promote.
Most of Old Navy commercials featured a majority of white women and not women of other races which showed how Old Navy was not a diverse company. According to a blog post on racialicious the only black model from old navy is a girl named Nina Keita . In past commercials Old Navy would only use two black persons one male one female along with other white friends and they all would go to a mall or amusement park and in the end they all would be teamed up with the black woman and black man together as if they were forced to be because of their race.
Now while watching a commercial for old navy on youtube. http://www.youtube.com/watch?v=gkajRip9zkQ&feature=related in that video they have the model Nina Keita with her love interest being a white male which I think now shows how Old Navy is trying to communicate to the diverse world of fashion.

Chapter 17

On old navy's main page there is alot of presentations on the main page making you want to explore more of the website with attractive colours and words. http://oldnavy.gap.com/browse/home.do?ssiteID=ON

Chapt 17 Enhacing Presentation with Slides and Other Visuals

Enhancing Presentation with Slides and Other Visuals

The first step to enhancing your presentation is to plan the presentation visuals. It could be electronic, overhead transparencies, chalkboards and whiteboards, flip charts or other visuals. The next step is creating effective slides. Although it can be a bit tough it requires rational and creative instincts. When writing readable content one must ensure that each slide is to one thought with no more than 40 words per slide. Bulleted phrases are better than long sentences. The use of active voice is preferable along with short informative titles and others. When modifying graphics for slides bear in mind avoid repetition, shorten numbers, limit data, highlight key points and adjust size and design. Transitions are very effective when giving electronic presentations. It makes it easier for the viewers to know when you are changing topics. Completing slidees and support materials. Creating Navigation and support slides will enhance the presentation some are title slides, agenda and program details, navigation slides.

Old Navy's Persuasive message

On the old navy website http://oldnavy.gap.com/browse/home.do?tid=onmsbue8t&kwid=1&ap=7&mkwid=63mIuqt9&adid=byq+anil]&creative=359072869&msclkid=c7e899f249f8684da23053f5125d9655&mscbg=0&redirect=true it says free shipping on any old navy purchases of $50 dollars or more. That persuasive message is encouraging you to spend $50 dollars just to get the free shipping on your items.

Consultants pitch

Consultants Pitch

My name is Sasha Nathaniel. Being a future employee for such a prestigious organization such as Old Navy is a great honor. I am a proud student of the Borough of Manhattan Community College graduating June 2010 with my Associate in Science with my major being Business Management. Having strong communication skills, an ability to work well with others and independently, and great leadership and management skills has made me a strong woman in today’s world. Also being 4th runner up in the National American Miss Teen Pageant for New York in the spokes model competition has made me much more confident in myself. I believe that this sales position you have offered me in this prestigious organization will enable me to grow professionally, while contributing to the success of the firm. In my spare time I enjoy reading, dancing, surfing the internet, playing the steel pan and the recorder. I am a active member of the Girl’s Brigade in my church my activities there include camping, hosting exhibitions where I am normally front and center interacting with people, sewing and bible study. Other activities include having barbeques in the community, meetings monthly and also donating to the Amazing Grace home. I enjoy helping people and making new friends. I am overall a very friendly person who is ambitious and I have hopes and dreams of becoming very successful in life.

Writing a persuasive message

Chapter 10 Writing persuasive messages.

In order to write a persuasive message three steps should be followed. They are: plan your message, write your message and complete your message. When planning your message you should first analyze your situation. You should identify your target audience. Then gather the information needed. Select the right medium. You know know if your targetting people who watch television more or those who listen to the radio and others. Organize your information. In your persuasive message try to only include the most important information in the message. Write your mesage and you simple language. Ensure your identify your sources and they are expert sources, support your message with real facts. Lastly complete your message. When the message is finish rivese it to make sure it is clear and they are no errors. Produce the message and make sure it has an professional look to it.Then proofread and distribute it to the customers. One should balnce the difference between emotional and logical appeal when writing a persuasive message. Emotional is appeal to the feelings of the customers while logical is appeal to the reasoning of a topic. One should always bear in mind the objections people would have to the message and try to address them head on in the message also.

Old Navy's Stand today

As of today, the Old Navy operates over 850 clothing stores. It is doing very well.

Old Navy's History

Old Navy is a branch off of the Gap Incorporation. The first Old Navy store was established in Northern California in 1994. Since then, over 1000 stores have opened int he United States, Canada and Puerto Rico. In 1999 Old Navy opened stores in Puerto Rico and in 2000 Old Navy online store was launched. The store is named after a Parisian Bar. Old navy caters for people who are both fashion and price conscious about clothing and accessories. They sell clothing and accessories for men, women and children of all ages. Old Navy is known for its catchy advertisements, which often feature celebrities.