The Natalia's Sweater was a very successful item from Old Navy. Their commercial was very persuasive to their audience. They were just trying to get everyone prepared for the fall weather.Sunday, November 29, 2009
Old Navy Visual Success
The Natalia's Sweater was a very successful item from Old Navy. Their commercial was very persuasive to their audience. They were just trying to get everyone prepared for the fall weather.
A Visual Mistake from Old Navy
Old Navy Commercial, "'MID-TOWN FLASH' with The SuperModelquins,"
Old Navy just wanted to add a little fun to their commercial with the mannequins and their sale on $15 dresses
The commercial takes place in a boutique store, where several mannequins are seen decorated with an assortment of clothing. "The Super Modelquins," as they are called, are primarily composed of four white females, and two black ones--a fully grown, alongside a much younger one. Just as a conversation ensues between the mannequins, on fashion-related subjects, a customer appears to yank the clothes off the body of the older black female mannequin, Michelle--rendering her naked. "Sweet!" a white male customer exclaims, as the hands of Michelle's husband are drawn over the white man's eyes, to protect her nakedness. The details are so graphic, that even a nearby dog puffs out a "ruff-ruff," in excitement. "Hey, man, keep your... eyes off my wife," the husband jokingly warns the white-male onlooker. "I can't; your fingers don't close," he retorts.
The climatic conclusion comes from Michelle, who seems to rebuff her husband's sensitivity, with the following: "Oh what, like you've never seen plastic before." This insulting parody, as I see it, is inappropriate, at best, and racist, at worst. The decision to use "Michelle," in light of the First Lady's booming popularity, might have single-handedly set up a trap, out of which Old Navy is unable to disentangle itself.
Old Navy just wanted to add a little fun to their commercial with the mannequins and their sale on $15 dresses
The commercial takes place in a boutique store, where several mannequins are seen decorated with an assortment of clothing. "The Super Modelquins," as they are called, are primarily composed of four white females, and two black ones--a fully grown, alongside a much younger one. Just as a conversation ensues between the mannequins, on fashion-related subjects, a customer appears to yank the clothes off the body of the older black female mannequin, Michelle--rendering her naked. "Sweet!" a white male customer exclaims, as the hands of Michelle's husband are drawn over the white man's eyes, to protect her nakedness. The details are so graphic, that even a nearby dog puffs out a "ruff-ruff," in excitement. "Hey, man, keep your... eyes off my wife," the husband jokingly warns the white-male onlooker. "I can't; your fingers don't close," he retorts.
The climatic conclusion comes from Michelle, who seems to rebuff her husband's sensitivity, with the following: "Oh what, like you've never seen plastic before." This insulting parody, as I see it, is inappropriate, at best, and racist, at worst. The decision to use "Michelle," in light of the First Lady's booming popularity, might have single-handedly set up a trap, out of which Old Navy is unable to disentangle itself.
Sunday, November 22, 2009
Type of Ad, Who the audience is
The ad I will be doing is a poster from the Old Navy website.
It will be directed towards children.
Saturday, November 14, 2009
A short message about a product
Old Navy Flip Flops!!!!!!
Old Navy flip flops come in very handy especially during the summer. They are strong and durable to with last any type or weather rain or sunshine. Yet they are only $1!!!!!!!...........Try our Old Navy Flip Flops TODAY!!!!!
Memo to Old Navy
To Whom It May Concern
My name is Sasha Nathaniel. As part of my Business Communication class we were required to write a memo to you thank you for something positive. So I just wanted to take the time to thank you very much for helping out the De la Garza family. The family who lost their home to a fire and lost everything you helped them out by giving them $800 dollars in gift cards. I am sure the family was very grateful for the help from such a prestigious organization such as yourself. They must have felt special knowing you took the time out to help them. It is great to know that Old Navy although very successful still gives back to its community.
Yours truly,
Sasha Nathaniel.
Sunday, November 8, 2009
What type of visual presentation would best represent your company and why?
The visual presentation that would best represent my company Old Navy would probably be one of family nature. Because Old Navy is a family store they sell women, men, children, babies clothing and accessories. Plus they are reasonably good priced and good quality. So a visual presentation that caters to a family and suitable for all ages is one that Old Navy would have.
How has the visual evolution affected Old Navy
The visual evolution has affected Old Navy in various ways. The Gap Incorporation which includes Old Navy made a decision to move all merchandising. As evp of merchandising for Old Navy, Clark, 38, will continue reporting to president Jenny Ming and oversee merchandising for every aspect of Old Navy's business, including adult, kids, baby and accessories. She previously was svp for Old Navy Adult and Accessories.Clark has served in various senior merchant roles at both Gap and Old Navy since joining the company 11 years ago. As a key member of Old Navy's leadership team, she helped develop strategies for Old Navy's men's, women's maternity and Plus Size.
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